Guest Speaker
Jim Storan
Website Guru

Rotarian President and Jim Storan

A its July 11th meeting guest speaker Jim Storan, a website guru, came to speak about the importance of a website and a website domain name. He discussed purchasing existing domain names, or finding a name that has not yet been identified. Jim also discussed ideas on ways of keeping websites current and attracting people to a site. He shared his experience with the Rotarians. The Alexandria Bay Rotary Club has recently appointed a website webmaster, Rotarian Craig Freitag, to oversee, update, and maintain its site. The information being updated will allow its members and community to learn more about the club, its members, its projects, and how to get involved within the Rotary Club. The Rotary Club is always looking for volunteers. The Rotarians are looking at ways of identifying itself and its website with a new address (URL) that better represents its community.

Some Benefits of a local domain name:

  • On a basic level, domain names are important because the Internet’s addressing scheme is not very effective without them.

  • A domain name adds credibility to your club / business. Having your own domain name makes your company / club look professional.

  • A domain name says you’re forward-thinking. Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies.

  • The right domain name can attract people to your site. If you decide to register a domain name that matches the concept of your club / business, you might draw Web surfers in search of that topic.

  • A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your club / company name, it reinforces your brand, making it easier for people to remember and return.

The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more people.